John Cena led the charge in merchandise sales over the 2025 Royal Rumble weekend, according to Fightful Select.
Sources close to Fanatics and WWE revealed that Cena surpassed Cody Rhodes, who has been the top merchandise seller for the past couple of years. Cena’s success in merchandise sales was bolstered by both generic and Royal Rumble-branded items, which dominated the overall sales chart.
Cody Rhodes secured the #2 spot among talent, ranking #3 overall in merchandise sales. Jey Uso followed closely at #3 for talent and #4 overall. While it wasn’t explicitly stated, it’s suggested that Roman Reigns came in at #5 overall and #4 among talent.
Additionally, Alexa Bliss made a notable return and performed well in merchandise sales.
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