The video you are talking about (post-WWE campaign video), I’m very, very, very, very proud of it because basically, it was a very well-thought-of marketing campaign. I was a marketing coordinator initially before becoming a police officer, before becoming a WWE superstar. But I’ve always had the sense of marketing and we all know what typically happens when someone leaves WWE. They have a prison break-style video… Is your character a criminal? Why are you breaking out of prison? The world’s gonna be watching this. Invest in yourself so that you can hit the ground running…

I think now, I’ve set the bar. I remember everyone really praising (Jon) Moxley’s prison break promo and when he did it, his video and the same thing with the Cody Rhodes list so now, I feel like I’m in the discussion now with that. Like, oh, if you wanna make a splash, Mustafa Ali’s Campaign video and the marketing campaign behind it, that’s the new measuring stick in the business.”