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Mustafa Ali Wanted To Do Campaign Character In WWE

While speaking to Pro Wrestling Illustrated, Mustafa Ali said he wanted to do the campaign character in WWE. However, he didn’t get that chance before he was released. Ali is currently doing that gimmick in TNA Wrestling. He said, “So the vision (for this current character) was brewing in my head since actually the cruiserweight division […]

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Mustafa Ali Wanted To Do Campaign Character In WWE

The video you are talking about (post-WWE campaign video), I’m very, very, very, very proud of it because basically, it was a very well-thought-of marketing campaign. I was a marketing coordinator initially before becoming a police officer, before becoming a WWE superstar. But I’ve always had the sense of marketing and we all know what typically happens when someone leaves WWE. They have a prison break-style video… Is your character a criminal? Why are you breaking out of prison? The world’s gonna be watching this. Invest in yourself so that you can hit the ground running…

I think now, I’ve set the bar. I remember everyone really praising (Jon) Moxley’s prison break promo and when he did it, his video and the same thing with the Cody Rhodes list so now, I feel like I’m in the discussion now with that. Like, oh, if you wanna make a splash, Mustafa Ali’s Campaign video and the marketing campaign behind it, that’s the new measuring stick in the business.”

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