TNA Wrestling, the original name of Impact Wrestling before the company rebranded in 2017, returned on January 13, 2024, at TNA Hard To Kill, as announced by Scott D’Amore at Bound For Glory.

In a new interview with Fightful, Josh Alexander talked about the decision to rebrand the promotion. He said, 

“Just goose bumps, man. IMPACT can be IMPACT and everything, and I was very proud of everything I was able to do and be apart of that company. That was a dream for me. But, at the end of the day, those three iconic letters, TNA, hearing crowds chant TNA throughout your match, to give you that adulation? That’s something that 15 year old fan in me that tuned in for the first Wednesday night pay-per-view, that’s something I’ve dreamt of since I was 15 years old. To be able to have that transpire and to be where we are now with the full rebrand, I think it’s not just me. I think a lot of people in this locker room and a lot of fans around the world, that just puts this thing on a different plane of existence. I think we’re gonna do it justice ‘cause I think our locker room’s up to the task.”